Wednesday, March 20, 2019, London.- The Official Residence of the Argentine Ambassador in London hosted the "2019 Digital Landscape" seminar on creative industries, this year focused on the digital industry and advertising between Argentina and the United Kingdom and organized in collaboration with the British Argentine Chamber of Commerce (BACC) and the Interactive Advertising Bureau (IAB).

The Seminar was attended by around 100 people, including members of the sector, businessmen, journalists and the general public. The first panel focused on the evolution of the journalistic media in the digital sector and the new forms of access and financing. It counted with the participation of representatives of La Nación, Clarín, The Guardian and The Telegraph (see photo). The second panel focused on new forms of promotion and social networks, with special emphasis on "influencers". The third panel dealt with the evolution of traditional advertising agencies in an increasingly "digital" world.

This event is part of a series of annual seminars on Creative Industries that has been carried out by the Argentine Embassy together with the BACC since 2017, covering sectors such as film, design and advertising.

More information available in the following link
http://iabargentina.com.ar/2019-digital-landscape/